CULTURE IN HERSHEY

Vision

A PREMIER ENTERTAINMENT AND HOSPITALITY COMPANY THAT ENHANCES THE LEGACY OF MILTON S. HERSHEY

Mission

Be a leader in the hospitality and entertainment industries by delivering excellence to our guests and employees, while enhancing our relationships with the Hershey Entities and the community, and sustaining financial integrity.

Goals

While enhancing the Company’s assets in Hershey, Pennsylvania, remain competitive and profitable, using resources in a financially responsible manner.

Actively engage with and support the Milton Hershey School in its programs and services, such as vocational education, cultural enrichment and workforce training, as well as demonstrating sensitivity about the quality of life for the total community.

Work to build positive interpersonal relationships within the community-at-large and particularly with other Hershey entities, such as the M.S. Hershey Foundation, where the Company’s reservoir of talent and expertise can make a positive difference.

Strategies

• Enhance the company's HERSHEY assets
• Deliver unique and distinctive experiences to our guests
• Optimize programs and quality of life for Milton Hershey School students
• Utilize our reservoir of talent and expertise to maximize the assets of the M.S. HERSHEY FOUNDATION
• Strengthen the HERSHEY Interests' relationship with the community
• Maintain the long-term financial viability of the company
• Attract, develop and retain the best team in our industries
• Continue to explore synergistic opportunities that measurably enhance our investment in DUTCH WONDERLAND

Leadership Values

HERSHEY ENTERTAINMENT & RESORTS embraces this set of leadership values to support our Corporate mission and ensure our business success. These shared values are reflective of behaviors and actions that distinguish us as a company, both to our guests and our employees. It is our intent to encourage, assess, and develop these values in employees at every level of the Company.

Leaders are:

• Innovative
• Effective Communicators
• Supportive
• Enthusiastic
• Professional
• Ethical
• Guest and Customer Focused
• Consistent
• Respectful

HERSHEY ENTERTAINMENT & RESORTS is an Equal Opportunity and Affirmative Action Employer.